It’s not enough just to get the attention of your prospective patients with digital marketing and slick advertising. If your marketing doesn’t employ conversion-driven tactics, you’ll lose that prospective patient to another office. Learn a list of easy, actionable tactics to improve the conversion from your website, digital ads, social media, advertising and more.
- Learn the key principles of conversion theory
- Learn the influencing factors that motivate patients to schedule an appointment
- Understand the difference between the awareness, consideration and decision stages for patients
- Increase the ROI of your marketing investment
This course is open to all dental team members.
Xaña Winans is Golden Proportions Marketing’s Owner, President, resident visionary, and lead strategist. Married to an accomplished cosmetic and restorative dentist for over 25 years, she brings decades of real world experience to dental marketing, ensuring that the marketing solutions she and her team develop are both creative and easy for dental offices to execute. As one of the industry’s most sought-after dental marketing consultants, Xaña collaborates with her team to create strategic marketing and advertising solutions backed by measurable results.
Her company, Golden Proportions Marketing, provides turnkey solutions for private practices, group practices and small to midsize DSO's. Client services include strategic planning, branding, internal communications, advertising, social media, websites and digital marketing of all kinds. All strategies are backed by detailed tracking and reporting to ensure a profitable ROI for all clients.