For Immediate Release
Date: Aug 12th, 2013
Contact: Glenn Lombardi
Phone: (866) 291-4434
Beyond the Website: Marketing on the Modern Web
It’s 2013, and a business without a website is a business without a pulse. Most people realize just how important the internet has become, so dentists without a practice website are few and far between. However, I’m often surprised by the number of dentists who think a website is the end-all-be-all to online success. Unfortunately, that just isn’t the case anymore. That might seem strange, but the Web is now so expansive that any site, no matter how good it is, will get lost in the crowd if it isn’t part of a comprehensive and carefully maintained Web Presence.
A Web Presence, in very simple terms, is your internet footprint - a collection of online marketing strategies designed to increase your practice’s visibility and influence to take your online marketing to the next level. Bigger is better, but a successful Web Presence requires a good degree of finesse and expertise as well.
The experts at Officite have both in spades. Before you expend hours of time and mountains of effort attempting to build a Web Presence on your own, contact our Web Presence Advisors, who can provide your practice with any and all of these expertly crafted products and services.
Anybody with a smart device can access your website whenever and wherever they want, but if your site isn’t optimized for mobile, using your site on the go can become a headache you don’t want new patients to face. Even more importantly, Google gives mobile sites priority for searches made from a smart device. So, if you don’t have a mobile site when a patient searches for you from their phone, you might not show up in their search results at all, and that’s not an opportunity you want to miss.
This is especially true in light of recent numbers. Ecommerce Quarterly reports that in the last year alone, the share of internet traffic generated by tablets and smartphones has jumped from 11% to 21%. Just 2 years ago, that number was at a tiny 2%. Mobile is exploding, especially during evening hours, where tablets and smartphones are strides ahead of traditional computers.
Our Web Presence Advisors can set you up with a fully functional mobile version of your regular website, complete with features like click-to-call, door-to-door directions, and appointment requesting. Combine that with automatic updates, image animations, and fully integrated social media channels, and your practice will be visible from wherever your patients might be.
With content like that, your patients will have one more positive experience to rave about when they post reviews about you to sites like Yelp and HealthGrades. Sites like these are a huge part of online success today, and if you aren’t keeping track of your reviews, you need to start. Officite’s Reputation Tracker is one of the best tools on the market to help get this process moving. It will extract every piece of information about your practice from the Web and compile it all in one place. The data is converted into charts and graphs with strategic analytics that let you know what your patients appreciate and what needs work. With Reputation Tracker’s visibility scores and the ability to track your competition, it’s easy to figure out a plan to generate positive reviews. To help you along the way, we provide your practice with after-appointment review cards that politely ask patients to write a review online. Give these to particularly satisfied patients, and you can ensure a steady influx of good reviews to help outweigh any bad ones organically.
Part of what makes social media so important is that patients of all ages are using it. That means an opportunity for voluntary engagement with your brand, so your practice needs to be where the action is. Attempting this on your own is a good start, but your average Facebook page is unlikely to get the kind of results you want. Instead, you need an expertly-built page that draws new patients and delivers the solid content that keeps your current patients informed and happy. Our Social Media 2.0 program features Facebook, Twitter, celebrity blogging from Dear Doctor, and much more, all of which keep you in touch and connected with your patients.
Search Engine Optimization (SEO)
Search engines like Google are the modern equivalent of the yellow pages – if you don’t appear prominently, your practice won’t be seen. With a proper white hat SEO campaign like Officite’s, you can push your practice higher in the search engine rankings, likely for less than what the yellow pages used to cost.
Our resident SEO experts have a vast knowledge of the subject, and will set you up with blog posts, organic link building, unique content, keyword research and analysis, photo optimization, directory submissions, on and off-page optimization and more. These things often represent the difference between getting new patients and getting none, so if you don’t have the time or know-how to do any of this for yourself, Officite is here to help.
To put it simply, Officite has the most innovative, intuitive, and elegantly simple solutions on the market, all actuated by dedicated Web Presence Advisors who put your practice first. Your name means something to us, and we’re committed to providing your practice with one comprehensive solution from one company and one Web Presence Advisor. KDA members always enjoy preferred pricing, so give us a call today, and we’ll be happy to show you a new level of Web.
About the Author
Glenn Lombardi is President of Officite, the official Web service provider of the Kentucky Dental Association. A national leader in websites and online marketing strategies for the healthcare industry, Officite has built thousands of websites, all of which serve as the central hub of their full Web Presence platforms. These one-stop solutions include turnkey social media strategies; expert search marketing; top-tier patient education; continual reputation tracking; and premium mobile websites. Their services have generated more than half a million new patient appointment requests since 2002. For more information, visit www.officite.com or call Michael Sula, Kentucky’s dedicated Web Presence Advisor, at (866) 291-4434.