KDA Today

KDA Today

For Immediate Release

Date: Aug 12th, 2013
Contact: Glenn Lombardi
Phone: (866) 291-4434
Email: www.officite.com

Beyond the Website: Marketing on the Modern Web

It’s 2013, and a business without a website is a business without a pulse. Most people realize just how important the internet has become, so dentists without a practice website are few and far between. However, I’m often surprised by the number of dentists who think a website is the end-all-be-all to online success. Unfortunately, that just isn’t the case anymore. That might seem strange, but the Web is now so expansive that any site, no matter how good it is, will get lost in the crowd if it isn’t part of a comprehensive and carefully maintained Web Presence.

A Web Presence, in very simple terms, is your internet footprint - a collection of online marketing strategies designed to increase your practice’s visibility and influence to take your online marketing to the next level. Bigger is better, but a successful Web Presence requires a good degree of finesse and expertise as well.

The experts at Officite have both in spades. Before you expend hours of time and mountains of effort attempting to build a Web Presence on your own, contact our Web Presence Advisors, who can provide your practice with any and all of these expertly crafted products and services.

Mobile Websites

Anybody with a smart device can access your website whenever and wherever they want, but if your site isn’t optimized for mobile, using your site on the go can become a headache you don’t want new patients to face. Even more importantly, Google gives mobile sites priority for searches made from a smart device. So, if you don’t have a mobile site when a patient searches for you from their phone, you might not show up in their search results at all, and that’s not an opportunity you want to miss.

This is especially true in light of recent numbers. Ecommerce Quarterly reports that in the last year alone, the share of internet traffic generated by tablets and smartphones has jumped from 11% to 21%. Just 2 years ago, that number was at a tiny 2%. Mobile is exploding, especially during evening hours, where tablets and smartphones are strides ahead of traditional computers.

Our Web Presence Advisors can set you up with a fully functional mobile version of your regular website, complete with features like click-to-call, door-to-door directions, and appointment requesting. Combine that with automatic updates, image animations, and fully integrated social media channels, and your practice will be visible from wherever your patients might be.

Reputation Tracker

With content like that, your patients will have one more positive experience to rave about when they post reviews about you to sites like Yelp and HealthGrades. Sites like these are a huge part of online success today, and if you aren’t keeping track of your reviews, you need to start. Officite’s Reputation Tracker is one of the best tools on the market to help get this process moving. It will extract every piece of information about your practice from the Web and compile it all in one place. The data is converted into charts and graphs with strategic analytics that let you know what your patients appreciate and what needs work. With Reputation Tracker’s visibility scores and the ability to track your competition, it’s easy to figure out a plan to generate positive reviews. To help you along the way, we provide your practice with after-appointment review cards that politely ask patients to write a review online. Give these to particularly satisfied patients, and you can ensure a steady influx of good reviews to help outweigh any bad ones organically.

Social Media

Part of what makes social media so important is that patients of all ages are using it. That means an opportunity for voluntary engagement with your brand, so your practice needs to be where the action is. Attempting this on your own is a good start, but your average Facebook page is unlikely to get the kind of results you want. Instead, you need an expertly-built page that draws new patients and delivers the solid content that keeps your current patients informed and happy. Our Social Media 2.0 program features Facebook, Twitter, celebrity blogging from Dear Doctor, and much more, all of which keep you in touch and connected with your patients.

Search Engine Optimization (SEO)

Search engines like Google are the modern equivalent of the yellow pages – if you don’t appear prominently, your practice won’t be seen. With a proper white hat SEO campaign like Officite’s, you can push your practice higher in the search engine rankings, likely for less than what the yellow pages used to cost.

Our resident SEO experts have a vast knowledge of the subject, and will set you up with blog posts, organic link building, unique content, keyword research and analysis, photo optimization, directory submissions, on and off-page optimization and more. These things often represent the difference between getting new patients and getting none, so if you don’t have the time or know-how to do any of this for yourself, Officite is here to help.

To put it simply, Officite has the most innovative, intuitive, and elegantly simple solutions on the market, all actuated by dedicated Web Presence Advisors who put your practice first. Your name means something to us, and we’re committed to providing your practice with one comprehensive solution from one company and one Web Presence Advisor. KDA members always enjoy preferred pricing, so give us a call today, and we’ll be happy to show you a new level of Web.

About the Author

Glenn Lombardi is President of Officite, the official Web service provider of the Kentucky Dental Association. A national leader in websites and online marketing strategies for the healthcare industry, Officite has built thousands of websites, all of which serve as the central hub of their full Web Presence platforms. These one-stop solutions include turnkey social media strategies; expert search marketing; top-tier patient education; continual reputation tracking; and premium mobile websites. Their services have generated more than half a million new patient appointment requests since 2002. For more information, visit www.officite.com or call Michael Sula, Kentucky’s dedicated Web Presence Advisor, at (866) 291-4434.

Press Releases

Click on any title below to read the press release. The release will open up in a new browser window with no menus or images, so that you may print or copy the press release without extraneous graphics.

Jun 16th, 2014New Friendships and Lasting Connections Creating a Stronger Interest in Organized Dentistry
Jun 16th, 2014New Friendships and Lasting Connections Creating a Stronger Interest in Organized Dentistry
Jun 16th, 2014YOU HAD TO BE THERE!
Jun 16th, 2014Denigration
Jun 16th, 2014Think Big. Think Positively. Think Proactively.
Apr 24th, 2014I Only Have A Loose Screw!
Apr 24th, 2014Dare to Dream!
Apr 24th, 2014I am the KDA! You are the KDA! WE are the KDA!
Apr 24th, 2014The Dentist’s Guide to Social Media Marketing
Feb 20th, 2014Medicaid: An Example of Missing the Goals for Oral Health in Kentucky
Feb 20th, 2014Where Do We Go From Here?
Feb 20th, 2014UKCD’s First Regional Dental Program: The First Ten Years
Feb 20th, 2014Go Tell It on the Mountains
Feb 20th, 2014UofL Brightening the Smiles of Children
Dec 23rd, 2013Letting the Secret Out
Dec 23rd, 2013It Is What They Left Behind
Dec 23rd, 2013Dr. John Thompson Awarded Distinguished Editor Award
Dec 23rd, 2013Teamwork Creates Champions: the Kentucky Meeting: March 13-16, 2014
Dec 23rd, 2013Listen to Interviews with our Speakers!
Dec 23rd, 2013Welcome Dental Students and New Dentists!
Dec 23rd, 20132014 Kentucky Meeting Details
Oct 17th, 2013I Still Like Maps!
Oct 17th, 2013Ground Game
Oct 17th, 2013Kentucky Department of Insurance, HB 497 and Non-covered Services
Oct 17th, 2013Dr. Janet Faraci Lee’s Legacy
Oct 17th, 2013Dr. Janet Faraci Lee Leadership Development Award
Aug 12th, 2013The Affordable Care Act: What does it mean for Our Members?
Aug 12th, 2013All Membership Is Local
Aug 12th, 2013White Crosses
Aug 12th, 2013KDA Membership…Where Do We Go from Here?
Aug 12th, 2013Thoughts from a New Dentist: the Top Three Reasons that I am Involved with Organized Dentistry
Aug 12th, 2013How can KDAIS Benefit You, as a KDA member?
Aug 12th, 2013Beyond the Website: Marketing on the Modern Web
Aug 12th, 2013Delinquent Accounts….Collections…..YUCK!
Aug 12th, 2013Every Patient Matters. So Does Every Transaction.
Jun 13th, 2013Preaching to the Choir
Jun 13th, 2013Something I Wish I Didn't Know!
Jun 13th, 2013The Foundation of the Kentucky Dental Association: Positioned to Make a Powerful Statement
Apr 15th, 2013Participate in Your KDPAC! Contribute and Deliver
Apr 15th, 2013The Pediatric Dental Benefit: Must Offer, May Purchase…
Apr 15th, 2013So Long, Farewell, Auf Wiedersehen, Adieu
Apr 15th, 2013Exchange What?
Apr 15th, 2013United We Stand, Divided We Fall
Feb 12th, 2013The Tip of the Iceberg: Actions by the Kentucky Department for Medicaid Services Which May Sink KMAP
Feb 12th, 2013Living Is What You Do When Life Gets In the Way
Feb 12th, 2013A Profession in Flux
Feb 12th, 2013It’s a Dentist Thing
Oct 19th, 2012Self-Regulation
Oct 19th, 2012House Bill 1 and What It Means to You
Oct 19th, 2012Membership Matters
Aug 21st, 2012Sarrell Dental: Beyond the Operatory
Aug 21st, 2012The Perception of Dentistry
Jun 18th, 2012I Had an Uncle…
Jun 18th, 2012What Part of the “Affordable Care Act” Has Been Affordable?
Jun 18th, 2012Leadership or Politics?
Apr 6th, 2012The "New Old" Still have Teeth
Apr 6th, 2012What a Year, so far!
Apr 6th, 2012Many Thanks for a Great and Memorable Year
Feb 21st, 2012All for One and One for All!
Feb 21st, 2012Happy New Normal
Dec 19th, 2011The Wide World of Sports
Dec 19th, 2011Access to Care?
Oct 28th, 2011Report of the Sixth District Trustee
Oct 28th, 2011To the KDA Executive Board and the entire KDA
Oct 18th, 2011Managed Care and Dentistry in Kentucky: a Dentist’s Dilemma
Oct 18th, 2011Word-of-Mouth on Steroids!
Oct 18th, 2011Why We Shouldn't Lose Sight of Our Purpose...
Aug 4th, 2011Mentor a Young Dentist and Change a Life
Aug 4th, 2011OMG, what is EBD?
Aug 4th, 2011CAPWIZ: Legislative Advocacy Made Easy
Jun 13th, 2011Outside Our Line
Jun 13th, 2011I Might Soon Be Coming to a Town Near You...
Apr 18th, 2011On Your Side, Not Your List
Apr 18th, 2011Blindsided
Apr 18th, 2011I Pledge to Be your Humble Servant…
Apr 18th, 2011Let Me Ask For a Minute of Your Time
Feb 17th, 2011Dr. Andy Elliott for President-elect of the American Dental Association
Feb 4th, 2011Adjusting Attitudes
Feb 4th, 2011A Little Planning Really Helps
Jan 4th, 2011Dental Management of Patients Taking Antiplatelet Medications
Nov 30th, 2010Dental Education Found Worthy
Nov 30th, 2010Delegates Report from the 2010 American Dental Association House of Delegates, Orlando, Florida
Nov 30th, 2010Holiday Greetings to All
Oct 25th, 2010Delegates Report from the 2010 American Dental Association House of Delegates, Orlando, Florida
Oct 7th, 2010What Happens in Alaska, doesn’t Stay in Alaska
Oct 7th, 2010We Need To Do a Better Job of Communicating
Oct 7th, 2010What If …?
Oct 7th, 2010I’m in a Hurry!
Oct 7th, 2010Who Will Speak for Me?
Aug 6th, 2010Kentucky's Dental Practice Act: The Passing of an Old Friend
Aug 6th, 2010The Times They Are Changing
Jun 10th, 2010How a Star was Born
Jun 10th, 2010I Need Your Help…
Apr 20th, 2010KDA and Louisville Water Company Share 150th Birthday and Public Health Vision
Apr 20th, 2010President's Message MA 2010
Apr 20th, 2010Getting It Right!
Feb 25th, 2010Please Join Us for an Exciting, Event-Filled Year Ahead!
Feb 25th, 2010What is a Legacy?
Dec 14th, 2009Challenging the Myth of the Suicide-Prone Dentist
Dec 14th, 2009Holiday Reflections…
Dec 14th, 2009There is Hope: Suicide Awareness and Prevention in Kentucky
Nov 6th, 2009Don’t Balance Health Care Books by Shortchanging Physicians
Nov 6th, 2009Break your Right Arm and Suddenly You have Time to Study Economics.
Jun 26th, 2009Making the World a Better Place, One Village at a Time!
Apr 13th, 2009Breaking Glass
Feb 20th, 2009At the Heart of any Worthy Project is a Committed Volunteer